This page holds the whole pricing model we built for you — your plan with Locket, the customer tiers we recommend, and the maths behind every number. Move the sliders. The model keeps up.
You pay Locket €100 a month. That buys a pooled allowance your customers draw from — one credit is one complete exchange: their message, the AI's reply.
These are the numbers we'd launch with. Each one keeps at least three quarters of every dollar in your pocket after credits and card fees.
Capped credits, paid top-ups, up to 25% rollover. No unlimited. No lifetime deals.
Every tier below is live. Change a price or a credit allowance and see what you'd actually keep — after the credits you're allocating and your payment processing (3% + $0.30). The red line is the 75% target.
Set a customer mix and see the whole picture — credits drawn against your 1,800 pool, extra credits bought if you go over, and your profit for the month. It uses the tier settings you chose above, and assumes every customer uses their full allowance (the conservative case).
One credit is one complete exchange — a customer message and the AI's reply. A meaningful conversation runs 10–15 credits.
Tell your customers in conversations, not credits. It's the unit they'll actually feel.
Credits reset monthly. Up to 25% of unused credits roll into the next cycle — once.
When someone runs out mid-month, the $25 top-up is there. That's expansion revenue, not friction.
No unlimited usage. No lifetime access. Both hand your heaviest users an open tab you pay for.
Custom integrations, dedicated onboarding and ongoing support are scoped and charged separately.
Effective credit cost to you: $114 ÷ 1,800 pooled credits ≈ $0.0633 per credit allocated to a plan; extra credits from Locket cost $0.05 each ($5 per 100).
Your payment processing: 3% of the sale plus $0.30 per transaction.
Margin target: 75% gross margin per plan — the level the recommended tiers are built to clear.
Conversations: estimated at 10–15 credits each; ranges shown are credits ÷ 15 to credits ÷ 10.
Month one: onboarding, profile creation and memory setup use roughly 1.5× normal credits — hence the 1,200-credit first month, or charge setup separately.
Scope: personalised memory included; voice, live audio and animated avatars excluded. Provider recommendation (Claude Sonnet 5) still to be validated on your real prompts and journeys.
Source: Locket AI Labs LLM pricing analysis, July 2026. The month simulator assumes full credit usage per customer — real months will usually look better.